Email marketing has gained popularity and significance in the past few years. Generally, millions of emails are being sent during any email marketing campaign. Businesses must take care of many other things before launching and during the email marketing campaign to ensure the smoothness of the process. Thus managing the whole task without automation is almost impossible. Mumara is one such automation platform that can be considered a complete email marketing automation solution. You can host it on your server or use Mumara’s cloud for email campaigns. Let’s take a closer look at the exclusive features of Mumara in this article.
Advantages Of Using Mumara For Email Marketing
While choosing a particular service provider among many available options one must consider the exclusive features of services which make them different. Mumara has a few unique features, along with lots of basic features that every email marketing automation should have. We will highlight these unique features here.
Comprehensive Email Marketing Automation
Mumara provides businesses with end-to-end email solutions. Starting from promotional emails to transactional emails, handling all of them can be made easy with the Mumara platform. As it gives you the freedom to host on your server, the ownership of data is with you. Mumara provides services like email list management, segmenting emails, curating multiple lists, automation of promotional emails, personalized emailing, reports, analysis, and many more. The robust software and cloud server of Mumara is capable of running high-volume email campaigns. None the less the reporting service of Mumara is detailed and intuitive. Thus you can consider it as a comprehensive automation solution for your email campaigns.
Flexibility
Mumara provides flexibility in many aspects of the email campaign. They provide flexibility of hosting on your server or Mumara’s cloud. The designing of emails becomes easy with a high level of flexibility as they provide templates, allow customization of templates, and allow you to upload and store your template. The flexibility of this email marketing automation platform makes the configuration of emails and the whole campaign easy.
Data Management
Contact or your email list is the most important asset for email marketing and managing it properly would increase your campaign’s effectiveness. You can create different email lists according to the niche product, and bulk update the status of the email list. Mumara helps in personalizing emails by segmenting email lists and providing dynamic content tags. Integrating email lists, updating status, and downloading email lists with customized data fields is easy with this email automation platform. Mumara takes care of all data management needs.
Easy Integration And Set-Up
PowerMTA is one of the market-leading SMTP server applications for high-volume email campaigns. Mumara is an email marketing automation platform that made integration of the SMTP server and setting up the PowerMTA application easy. Mumara’s PowerMTA experts designed an addon to automate the process of configuration. They also provide a guide for step-by-step procedures. Thus anyone with very little technical knowledge can configure PowerMta on the Mumara platform easily.
Sender Reputation Protection
Mumara is highly capable of protecting your sender’s reputation. Like other platforms, it also provides IP rotation. However, Mumara protects your original IP address by carrying out the mask forwarding process. This process hides your primary domain from the recipients without disturbing the tracking process. This masking feature helps you avoid blacklisting or any legal litigation.
Scalability
You can start using and testing Mumara at no cost. As you gain confidence in the platform or your business grows big, you may choose the paid plans to scale up your email marketing game. Mumara offers very convenient upgradation anytime and you can carry on your email campaign without thinking of limits.
Conclusion
It is convenient for a team to manage an email marketing campaign more efficiently when they get hold of some automation tool that provides comprehensive solutions. Mumara provides email list storage, segmentation of email lists, the scope of personalizing emails, contact list management, a robust server for high-volume email campaigns, detailed reports, and easily understandable analytics. This means this automation platform provides all effective solutions under one roof. Scalability is another gem on Mumara’s crown. The advantages of Mumara setup made it a popular choice among marketers.
FAQ
Q: What is Mumara?
A: Mumara is an email marketing automation platform that is suitable for all irrespective of the size of the organization. The platform is unique because of its flexibility in automated workflow, advanced segmentation, SMTP integration, and robust reporting.
Q: How can Mumara help in contact management?
A: This platform can help you with integrating your email list, updating the email ID’s status in bulk, preparing several lists for niche products, managing multiple lists simultaneously, and downloading contact lists with customized data fields.
Q: Is Mumara capable of running high-volume email campaigns?
A: Yes, Mumara is capable of running high-volume email campaigns. One can integrate a robust SMTP server to achieve high-speed email shooting.
Q: Can Mumara help to increase deliverability?
A: The Mumara platform allows SMTP server integration which is known for its high deliverability rates. One can easily integrate SMPT with the Mumara platform and get benefits by achieving higher deliverability rates.
Q: What kind of customization of emails is possible with Mumara?
A: Mumara offers a good number of customizable email templates for different industries and also allows you to upload your template. The segmentation of the audience helps further to curate customized emails for your audience.
