Businesses and their ways of marketing are evolving faster with a lot of technological intervention. Email marketing is a technology-based strategy of marketing that helps to achieve a higher return on investment. This is why all enterprises are focusing on email marketing more than other methods.

There are several service providers available for enterprise email marketing and they are basically of two types. Software as a service (SaaS) and Self-Hosted, both are popular and have their features and benefits. However, Self-Hosted software is cost-effective and highly customizable. One such cost-effective and flexible self-hosted software is Interspire. In this article, we will see the benefits associated with Interspire’s useful features.

What is Interspire

Interspire is an email marketing software. This software is self-hosted and needs a one-time license fee. This platform is known for its advanced segmentation of the audience and capability of running high-volume email campaigns. It also offers white labeling and a lot of features that accumulatively enhance the success rate of enterprise email marketing. 

Benefits of Using Interspire

The features of this software make it beneficial for email marketing campaigns. Let us look at the benefits of Interspire to understand why it is suitable for enterprise email marketing.

Complete Control Over Data And Campaign

Data privacy rules and their significance are known to all. It is important to have full control over customer data as it is not only valuable for businesses, but also it is important to maintain data privacy. The first thing to be considered about Interspire as a self-hosted software is full control over the data.

Along with data, you will have full control over the email campaign. You can anytime start, pause, and end the campaign as and when required.

They also help with total contact management such as collecting customer information (sourced by subscription forms, and survey forms), storing them, and segmenting in different lists.

Scalability

Interspire is known for its capability of handling high-volume email campaigns. The robust software can handle large volumes of data and takes no time to scale up the email-sending process.

Advanced Segmentation

Gone are the days when the ‘one email fits all’ strategy used to work. Today’s email marketing needs customized emails for each target audience to enhance engagement. This is why segmentation of your audiences based on their online behavior and history is very crucial. Interspire’s advanced segmentation allows you to segment the audience and create different lists based on the audience’s online behavior. It helps you to design and send customized emails to the audiences which eventually enhance engagement and sales.

Automation To Enhance Sales And Customer Relations

Automation is an essential aspect of email marketing platforms. Interspire provides automated service for your email campaigns and drop campaigns. You can automate the welcome email, cart reminder, and offer emails through this feature of Interspire which will enhance your sales for sure. Also sending regular newsletters and greetings emails will establish a legitimate relationship with your subscribers.

Flexible HTML Designing Tool For Email Design

Interspire allows you to design emails for your campaigns with the built-in HTML designing tool. It is possible to use a template and customize it, import any HTML file from your system, or create one from scratch. They also allow importing HTML files from other websites. Enterprise email marketing teams need this flexibility to design a campaign best suited for them.

Compliance With Email Regulations 

Interspire facilitates the best compliance with email regulations. They provide a one-click unsubscribe and double opted-in process. They make sure the emails are sent only to the intended recipients.

Cost-Effectiveness

As Interspire comes with a one-time license fee, you do not need to bear the burden of the recurring subscription fee.

Reports And Analytics

The statistics tab of Interspire provides reports with important metrics of the email campaign. Success-determining data points such as deliverability, email opening, click-through rate, bounce rate, and unsubscribe rate are provided by them. Analysis of these metrics will help you design enterprise email marketing in the future. Organizations can integrate other analytical tools and analyze the reports provided by Interspire. 

Final Words

The above benefits of Interspire indicate that it is a suitable email marketing platform to elevate enterprise email marketing. If you are looking for a cost-effective solution that will also allow white labeling and full control over the campaign data, then you must choose Interspire. 

FAQ

Q: Is Interspire suitable for large organizations?

A: Interspire is capable of handling large volumes of data and running high-volume email campaigns with ease. The technology used by Interspire makes it suitable for big organizations.

Q: Is Interspire a cost-effective solution?

A: Yes, Interspire is a cost-effective solution, especially for enterprise email marketing. You need to pay only once to buy the license fee no recurring subscription thereafter.

Q: Does Interspire help with the segmentation of the audience?

A: Yes, Interspire helps with advanced segmentation. They segment your subscribers or audiences based on their online behavior and create different lists for each segment.

Q: Does Interspire provide mobile-accessible email templates?

A: Yes, Interspire provides customizable email templates that are also mobile-screen compatible.

Q: Does Interspire provide the necessary details in their report?

A:  Interspire provides detailed reports that have all important metrics like deliverability, open rate, click-through rate, bounce rates, etc.