Technology replaced official letters with official emails. Modern-day formal communication mostly depends on different types of emails. Official emails can be widely categorized as transactional emails, promotional, and marketing emails. Marketing emails are different from transactional emails. Marketing emails are ‘one to many’ communication sent to promote businesses, declaring events like sales and new launches. 

On the other hand, transactional emails are customized emails sent to a particular recipient based on one transaction like booking confirmation, reset password, notifications, welcome emails, etc. Transactional emails’ deliverability and open rates are high as they are sent to the recipients expecting them. Specific solutions are available in the market for various types of emails based on the purpose of sending. Transactional email services are generally used by developers. Mailgun is one of the favorite email services of developers for transactional emails. Let us check why Mailgun is suitable for developers and the basic setup guide of Mailgun in this article.

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Why Mailgun Is Suitable For Developers

Mailgun is mostly used by developers as it is API-centric and provides flexibility. Here we have added a brief note about each aspect that makes Mailgum perfect for developers.

API Centric Approach & Flexibility

Transactional emails are generally automated and programmed emails that are sent through email API or SMTP server. Mailgun is an API-centric email service and they developed the API keeping developers in mind. The API of Mailgun allows developers to send transactional emails from their web app. Integrating Mailgun into your web application and sending emails is simplified and expert as well as beginner developers can do it. 

The SDK is designed to simplify the integration process and the SDK supports multiple popular coding languages such as JAVA, PHP, Python, etc. This feature makes it a very flexible email service platform.

Testing Facility

As soon as you complete the verification process of the domain and email address, Mailgun provides you with a Sandbox with some limited permissions. This Sandbox can be used by developers for testing purposes so that they can be sure of the email’s content and deliverability.

Scalability

The API of Mailgun allows quick scaling of emails without providing details that come with a large number of email sending. The developers need an adaptable solution that can be customized according to use cases. Mailgun provides a robust, adaptable, and scalable email delivery platform.

High Deliverability & Transparency

Deliverability is a big concern when sending bulk emails. Mailgun helps through various factors here. You must go through the domain and email address verification process before start sending emails. This assures the authorities of the authenticity of the sender which creates a better sender reputation. Better sender reputation helps avoid spam filters and most of the emails land in inboxes. 

Mailgun provides detailed reports and insights for tracking the status of the emails sent. With the help of delivery reports and analytics, you can improve your email deliverability.

Comprehensive Support

Developers choose Mailgun for its comprehensive and 24/7 support. They are available 24/7 for multilingual video calls, voice chat, and email support. The technical support of Mailgun is very efficient and turnaround time is also less. They also provide a comprehensive documented guide for setup and troubleshooting. 

Setting Up Mailgun

The initial setup of Mailgun is not complicated for developers irrespective of experience level. A few basic steps are required for setting it up.

Sign up And Verify Account

First, create an account on the Mailgun website. Once you sign up one primary API key will be generated. After that verification email will be sent with a link. 

Add Domain

As Mailgun allows you to send emails through your domain, it is mandatory to add the domain. The intuitive dashboard will help you navigate to the Add Domain section. You need to add your domain name and select the region where your email will be sent. The DNS records will be provided by Mailgun to add them to your domain settings. To verify the domain this document is essential. 

Get Your API Key

Once your account and domain are verified, you will find your public and private API keys in the API Key section on the Mailgun platform. The public API key is used for verification, whereas the private API key is used for sending emails.

Integration

After getting APIs, the next step should be the integration of Mailgun with your web app and other software. The integration process is easy with Mailgun’s SDK. Several coding languages are accepted by Mailgun such as Python, JAVA, PHP, etc.

Conclusion

Mailgun is an API-based email service that must be integrated with your web app. After integration, you are allowed to send emails from your domain. The easy integration, the flexibility of programming languages, High deliverability, and always-available customer support make Mailgun the best choice for most developers.

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FAQ

Q: What is Mailgun?

A: Mailgun is an API-based email service that provides marketing and transactional email service. It allows developers to integrate with the web app and other software to send, receive, and track emails easily. 

Q: How can I start using Mailgun?

A: You must sign up to the Mailgun platform and verify your account. Then add your domain and verify. Once you complete the verification process, Mailgun will provide you with the API key and a Sandbox with limited permission. You can start sending emails with the Sandbox domain to limited people, but bulk email sending requires the integration of your verified domain.

Q: Is Mailgun suitable for sending a large number of emails?

A: Mailgun is designed to perform high-speed email delivery, keeping in mind scalability. Mailgun warms up domains automatically, optimizes the speed, and scales up service to suit the volume of emails you send.

Q: What type of support will I get as a developer from Mailgun?

A: Mailgun provides a properly documented guide for setup. If you face any issue with setup or after this, you will get 24/7 support from the Mailgun technical support team through voice and video chats and email support.

Q: Can I use Mailgun for marketing emails as well?

A: Yes, you can use Mailgun for marketing and transactional emails. Mailgun provides several plans for enterprises to use it for both purposes.