An unavoidable segment of modern-day marketing is digital marketing. The vastness and impact of digital marketing are increasing every day. However, every company concentrates on different segments of digital marketing according to their type of business and goal. Irrespective of the segments they choose to focus on, managing them together is a challenging task. Even after putting in effort, managing the tasks manually seems impossible in some cases. Here marketing automation comes to the rescue and one can manage the complete marketing campaigns easily with proper automation. Open source marketing automation is a good cost-effective option to handle digital marketing. In this article, we will describe the beneficial features of open-source marketing automation, especially Mautic.
What is Open Source Marketing Automation
Open source marketing automation is a marketing automation that is mostly free to use for automating marketing tasks. It is downloadable and gives you full ownership of the tools. Open-source automation is generally customizable according to the marketing type. As it allows integration of other applications like CRM, eCommerce platforms, social media channels, etc, you will get a comprehensive solution for managing your marketing campaign. One such famous open-source marketing automation software is Mautic. Mautic provides you with the optimum benefit of marketing automation tools with flexibility. This market-leading open source marketing automation software platform is used by more than 2 lac companies for their marketing campaign.
Features That Make Mautic The Best Open-Source Marketing Automation
You need to know its features and benefits to understand better why Mautic is the ideal for open-source marketing automation.
Flexibility
The reason behind the popularity of open-source marketing automation is the source code of the software is available openly for all. Unlike proprietary software, Mautic setup is easy, and the codes are customizable according to the marketing need. Mautic is one of the platforms that provides a high level of flexibility and customization.
Cost Effectiveness
As Mautic is free to download and open source, you get full ownership of the software. It does not have any huge one-time charge nor any regular subscription load. Mautic setup is ideal for all businesses that want to optimize marketing budgets or startups with low marketing budgets. Moreover, companies can integrate other automation tools that they have already invested in or can get help from the community without paying anything.
Comprehensive Solution
Mautic setup provides multiple automation tools and integration of multiple third-party applications. In one software platform, you will get tools for email marketing, lead management, customer segmentation, customer tracking based on online behavior, campaign management, reports, and analytics of multiple marketing campaigns. This feature of Mautic makes it a one-stop solution for multi-channel digital marketing campaigns.
Seamless Integration
Mautic facilitates with a lot of automation tools but it also provides seamless integration of other apps and tools for your convenience. This open-source marketing automation allows the integration of CRM software, social media channels, analytical tools, e-commerce platforms, etc.
Strong Community Support
The convenience and open-source code of this platform made it popular. It is now used by more than 2 lac businesses and supported by a community of more than one thousand technical and marketing professionals. This community contributes regularly to new features, bug fixes, and enhancements. By joining this community, you also can get help on the platform and be updated about the latest trends in marketing.
Data Privacy and Ownership
Mautic is a self-hosted software platform. This means the organization has full control and ownership over its data, as it is stored on its in-house server. On the other hand, in online or proprietary software the data will be stored in the third-party server. Businesses dealing with sensitive data or want to secure their customer data, should choose Mautic over other marketing automation tools.
Scalability
Businesses of all sizes make all efforts to grow bigger. To handle growing businesses’ marketing needs Mautic setup is the best solution. Being an open-source marketing automation software, Mautic offers source code customization to be suitable for growing marketing needs.
Conclusion
The discussed features make Mautic the ideal option for a smart marketing professional to manage marketing campaigns. It has become the best choice among open-source marketing automation platforms by providing the flexibility, freedom, security, and convenience of comprehensive automation tools.
FAQ
Q: Why should one choose Mautic?
A: Open-source marketing automation like Mautic gives you full freedom to customize the open-source code, to suit your marketing needs. The Mautic setup is a self-hosted software to ensure full ownership and data security of your marketing campaigns. The flexibility and freedom this cost-effective marketing automation offers, make it the best in the market.
Q: Is Mautic suitable for small businesses?
A: Mautic setup is free to download and it is self-hosted software. This also does not burden you with any regular subscription charges. So it is ideal for small businesses.
Q: How does Mautic integrate with other tools and platforms?
A: Mautic platform allows multiple third-party app integrations like social media channels, analytical tools, lead management apps, etc. They support RESTful APIs to provide you with seamless integration of numerous third-party apps.
Q: Is Mautic customizable to fit my specific marketing needs?
A: As Mautic is an open-source software, the source code is open and one can customize the codes to make it suitable for their marketing need.
Q: What are the costs associated with using Mautic?
A: Mautic is a free-to-use self-hosted software, which means no cost involved with Mautic. However, you need to pay the cost of hosting platform and code customization if required.
